Hi, I’m Katie
I build email campaigns that people actually open.
With a focus on campaign strategy, segmentation, and content that connects with the right audience, I’ve led website launches on tight timelines, built a standardized audience segmentation library to sharpen targeting, and reported on performance across 20+ programs using Google Analytics, Looker Studio, and Search Console.
What drives me is the mix of creative work and measurable results: the strategy behind the copy, the data behind the decisions, and the details that make a campaign land.
By the Numbers
180,000+
Contact database
37%
Open rate
7%
Click-through rate
15
Weekly sends